Abstract
In 2014, former American baseball player Derek Jeter founded the website The Players' Tribune, on which athletes of all sports can publish autobiographical pieces, to have in their hands a role that, for a long time, belonged to the traditional media – bringing their stories beyond sports performances to the public. These articles, however, can also be seen as a form of self-branding since the athlete holds the power of the story that is being written. Therefore, the objective is to analyse, with the help of Systemic-Functional Linguistics and Transitivity System, one of those articles, written by the Brazilian player Daniel Alves, to understand if the experience report works in favour of production the self as a role model.
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