Abstract
The recent growth of ‘alternative’ football teams has presented politicized amateur footballers with the opportunity to play the game in a safe environment alongside like-minded people. However, for those desiring and pursuing authentic social change, a politicization process needs to be facilitated within mainstream community clubs. This paper will discuss one such club, where the coach has attempted to instil an inclusive culture which tackles sexist, racist and homophobic behaviour and attitudes. Based in the North East of England, in a club strongly committed to developing the qualities of its play, the paper outlines the process of challenging interactions played out within the club and among players. More specifically, it addresses the journey of developing awareness of these social issues. By deploying thoughtful action and more specific work related to sport and politics, the potential for transformational change within the club and the leadership process involved is discussed. Comparisons of these factors are made to an established ‘alternative’ football club.
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