“It’s Getting Difficult to Be a Straight White Man”: Bundled Masculinity Grievances on Reddit

Abstract

This article examines a case of internet posts discussing social issues affecting men and masculinity. Analysis of 500 posts containing masculine coded language on the subreddit r/unpopularopinion suggests that masculinity, especially when intersected with straightness and whiteness, is discursively constructed in an imagined social hierarchy where the plight of straight white men is invisible. By framing opinions as “unpopular,” these posts suggest that while the poster’s view may be objectively true, it is disvalued in mainstream discourses. Three key findings emerged from this analysis: First, regardless of the particular social issue discussed, efforts to reduce social inequality were negatively evaluated on average. Second, negative posts were more popular on the site; thus, amplifying the visibility of grievances. Third, masculine coded language is structured on Reddit, such that certain issues are bundled together to generate salient, interlocking themes indicating a robust meaning system. Overall, these findings suggest that criticisms of social equality are embedded within a discourse of threatened masculinity, straightness, and whiteness. This research extends past work on internet discursive practices related to masculinity and gender by showing the pervasiveness and intersectional nature of masculinity threat in digital forms.