Abstract
This book is one of ten in The SAGE Qualitative Research Kit and addresses the fundamental design issues in qualitative research. It outlines a framework for the other books in the kit on a practical and methodological level. Flick discusses obstacles in realizing success, technical matters like ethics, achieving quality, generalization, and considerations regarding the researcher’s perspective in qualitative research designs. Several examples that support and motivate the text are derived from the author’s qualitative research projects and publications. The book is appropriate for novice qualitative researchers and sufficiently informative to engage but also refresh the perspectives of the experienced scholar.
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