Abstract
Technology is fast becoming available to all, from start-up entrepreneurs to established businesses across all sectors, similarly government and academia. So the potential as a significant game changer cannot be underestimated. However, in this fragile market environment whenever there is change with regards to demand and also preference, whenever the loyalty of the customers is in a position that will undermine the business organization, whenever the by seeing a given business company is skimming the profit due to the uniqueness of the product then it is the time organizations should look for the need for information technology in order to sustain the existing business environment and adopting so as to cope up with the fragility of the environment. Yes, it is true that IT enables the turbulent market to adjust the strategies and act accordingly to even survive let alone to compete and make profit. DOI : 10.7176/IKM/9-4-05 Publication date : April 30 th 2019
Highlights
Market Turbulence is the rate of change in the composition of customers and their preferences
Information Technology is the prime area of the business but the business process is different for each
I am noting that the IT strategy, architecture and projects should be dictated by the business strategy, architecture and programs
Summary
Market Turbulence is the rate of change in the composition of customers and their preferences. Ever changing customer needs, and up-and-coming technology continually stirs up market turbulence. IT as a Strategic Enabler- Creating Sustainable Advantage Sustainable advantage occurs only when a company embraces the fact that change is inevitable and accepts that Demand drives Supply. That means all stakeholders on the business side need relevant and timely market facing information, they need to be able to analyze data, hypothesize outcomes and try out ideas quickly.
Sign-in/Register to view highlights & summary 
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
