Abstract

The article examines the main factors affecting the current development of the tourism industry in Ukraine. Today's priority is the issue of security, because in modern conditions the entire territory of the country is not a safe place both for planning business activities and for living in the country. Of course, the frontline zones are the most dangerous. Nevertheless, there are areas where the majority of the population currently lives and, by working, supports the country's economy. The working conditions of Ukrainians, unemployment, and the issue of housing prices are also topical problems today. A large part of people lost their jobs for certain reasons, which in turn affects the financial capabilities of the population. From this arises the question of the prices of necessary things, because in connection with their growth, but not an increase in wages, the population has fewer opportunities for additional expenses, including recreation. Residents of Ukraine try to save as much as possible and save funds for living in difficult times. A large part of the population has lost their jobs, and the complexity of the census makes it impossible to accurately estimate the extent of the problem. The article describes a popular type of work - online. In connection with recent events, the company, in which all work is concentrated in one computer and does not require an office space, has switched to online mode and works remotely. The decrease in tourist trips was also reflected in the activity of travel companies, in particular, the indicators of losses of companies since the beginning of the war are given. In contrast to these facts, the article presents examples that gave a positive impetus to the development of the hospitality industry. In particular, the creation of new working conditions for managers, thanks to which there is a good opportunity to work online. The desire of Ukrainians to travel the world has opened up new ways for travel opportunities. For example, the beginning of cooperation with foreign companies that provide an opportunity for our tourists to travel from other countries. Thanks to the good location, Ukrainians can easily go to neighboring countries on sightseeing tours in Europe, and it is also easy to get to the nearest operating airports for trips to distant countries.

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