Abstract
Western Europe increasingly is regarded as a necessary market for the product of the U.S. television and sports industries. At the same time, the European sports television market is itself in the process of both expansion and economic consolidation. This paper analyzes the recent strategies implemented in both the U.S. and European sports marketplaces in order to explain the changes, successes, and failures ; and to discuss the opportunities and limits of the internationalization of sports television.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Paper version not known
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
