Abstract

The rapid development of the Internet has amplified the use of information and communication technology (ICT). This has raised concerns regarding environmental sustainability in the ICT industry in relation to carbon emission, high electrical energy consumption, and vulnerable e-waste management practices. Therefore, this study investigates the relationship between the isomorphic drivers of institutional pressure such as coercive, normative, and mimetic pressures, and the importance of implementing the Environmental Management System (EMS) towards the adoption propensity of green ICT in Malaysia. 127 ICT-based organizations under the Multimedia Digital Economy Corporation (MDEC) in Malaysia are utilized to gather data using a survey based on a 5 and 7-point Likert scale questionnaire. A proportionate stratified random probability sampling procedure is used for this purpose. The results from this exploratory study prove that both normative pressure and the importance of EMS implementation have a positive and significant relationship with the adoption propensity of Green ICT. This finding will be beneficial in assisting policy makers, academicians, and future researchers in determining the significant factors in the adoption propensity of Green ICT along with the materialization of Malaysia’s National Green Technology Policy. Keywords : Green ICT, Normative Pressure, Coercive Pressure, Mimetic Pressure, EMS. JEL Classifications : M150; M160 DOI: https://doi.org/10.32479/ijeep.10618

Highlights

  • The Malaysian Multimedia Super Corridor (MSC) aims to revitalise the business world by using IT capabilities

  • This is because they contribute to the Average Variance Extracted-average variance extracted (AVE) of the APGICT (Adoption Propensity of Green Information Communication Technology (ICT)) construct to become more than 0.50 (Hair et al, 2016)

  • The average variance extracted for each construct has been determined and the value of the AVE for each construct exceeds the 0.5 cut-off value (Hair et al, 2016), which establishes that the items under each construct are in agreement and the convergent validity is confirmed (Table 4)

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Summary

Introduction

The Malaysian Multimedia Super Corridor (MSC) aims to revitalise the business world by using IT capabilities. The MSC is centrally located in the massively growing Asian market. It cultivates the full potential of the multimedia sub-sector by integrating world class IT infrastructures with relevant cyber laws located in the midst of innovative physical infrastructures (MDEC, 2017). The Multimedia Digital Economy Corporation (MDEC) was assigned by the Malaysian government to develop, coordinate, and promote ICT. The MDEC encourages the growth of MSCbased organizations in the international ICT arena by attracting global companies and local SMEs (Chong, 2018). It is widely acknowledged that both in Malaysia and globally, organizations use Information Communication Technology (ICT) for many daily operational processes (Raston et al, 2010). The pathway of achieving Green ICT categorically demonstrates the milestones that Malaysia aims to attain (Table 1). It has been estimated that from 1990 to 2016, more than 90% of electricity generated in Peninsular Malaysia

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