Abstract
Abstract Each language has a multiplicity of registers and the media rely on these ‘differentiators’ to convey news to designated audiences, who will imbibe the news with the intended meaning. IsiZulu is one of South Africa’s Lingua francas and has two successful news publications, iLanga and iSolezwe, both written in isiZulu but vastly different in how they convey, craft and package news. This article aims to examine how iSolezwe, an isiZulu-language tabloid, used two editorials to shape its stance on the May 2008 xenophobic riots. Through the editorials agenda-setting execution, we are able to analyse the tabloids ideology; even when the news reports, and photo-journalistic pieces offered ‘impartially full’ accounts, but, metaphors stray from headline to headline, photographs that are meaningless in themselves become significant when juxtaposed to a piece of text (Fowler 1991: 225). Anton Harber in examining the xenophobic coverage in the print media asked the question, ‘what is it we want from our media at a time of ugly anti-social violence?’ (2008: 161). ISolezwe’s coverage began with ambivalence, exhibiting sympathy towards the frustrated South African perpetrators, but was shocked at the level of violence. The news reports were more ‘balanced’ in their coverage, without assuming a position in contrast to the editorials. Examining the entire coverage, a theme is evident, from ambivalent editorials, to news reports that were more balanced. The second editorial dovetailed from the then president of the African National Congress (ANC) Jacob Zuma’s condemnation of the violence but the tabloid did not condemn the xenophobic riots outright, and its reporting ends with a repatriation theme and the tabloid never explored notions of integration.
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