Abstract
Research has found negative stereotyping and differential treatment both of women and of the elderly in everyday interactions and in mass media representations. An underresearched cateeorv is middle-aged women. This research included a content L a analysis of 12 issues of a Canadian English-language women's magazine and a comparison of the results with selected characteristics of women 40 to 59 years of age as reported by Statistics Canada. The investigation found that younger middle-aged women (under 50 years) are included, but are underrepresented when compared to the population and to the magazine's readers. Middle-aged women are absent from the covers and the fashion and beauty sections; they are underrepresented in the advertisements, overrepresented in the fiction, portrayed positively but realistically in the editorials, and are shown as winners in a world of challenges in articles on health, family, work, and public life. In general the middle-aged women are white, middle class, heterosexual, well...
Published Version
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