Abstract

Sport is becoming a global phenomenon. Moreover, it has been one of the major sources of income for the government in different countries. Therefore, sport management education is becoming increasingly important in the management of sports. Countries that spend more on the development of sports facilities have been associated with huge improvements in the sports industry. Similarly, clubs that spend more on acquiring new talents in the industry and availing sports facilities have been associated with higher performance. This led the European football clubs in the spending more than they earn so as to acquire the services of the best talents and avail the best sports facilities so as to perform better. Therefore UEFA (Union of European Football Associations) launched its financial fair play regulations. UEFA financial fair play regulations were introduced to prevent the European football clubs from overspending. This situation affects the education curriculum of the sports management departments in universities. The regulations have compelled the clubs to spend at the break-even point. This has led to the improvement in brand value, increased sponsors, and making decisions that do not lead the clubs to overspend. As a result, the clubs have grown economically and achieved higher financial stability. This research explores the adaptation of the sport management curriculum to these new situations.

Highlights

  • Sport has already become a global phenomenon (Houlihan & Malcolm, 2015)

  • It has been observed that these developments should be adapted to the educational world, sports management education curricula should be reviewed and adapted to new developments

  • The UEFA financial fair play regulations have had a huge impact on the brand value of the European clubs

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Summary

Introduction

Sport has already become a global phenomenon (Houlihan & Malcolm, 2015). It has had a significant impact on the economies and social structures of the different countries in the world. Before the introduction of the UEFA financial fair play, European football clubs were recording losses despite having professional players and individuals in managerial positions (Caglio, et al, 2016). This necessitated the clubs to borrow funds so as to meet their wage demands and address other activities. This paper sheds light on the different areas that have significantly benefited from the existence of the UEFA financial fair play regulations bringing about economic growth and stability of the European clubs

Method
Literature Review
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