Is the Future of Green Enterprise Really Green? Assessment of Stakeholders’ Awareness on Green Enterprise

Abstract

To ensure success of green enterprise, educating individuals on “greening” their personal and work activities would contribute to the control of environmental harm. While the future of green enterprise seems unsure, measuring the stakeholders’ awareness is the primary step. As such, this study aimed to assess the awareness of the tricycle drivers in San Pablo City, Laguna, Philippines on green enterprise. Through a survey involving 150 public utility vehicle (PUV) drivers as study participants, a researcher-made survey questionnaire measured the awareness on general concepts as well as air emission control and perception on greening activities on transport service. The study also determined whether the awareness on green enterprise influenced perception on green practices and whether significant difference existed in the awareness and perception of the PUV drivers according to profile factors. The study findings revealed that the tricycle drivers in San Pablo City, Laguna are highly aware of the meaning, benefits, and activities of green enterprise. Moreover, the results showed the agreement on the green practices applicable to the public transport drivers. Statistical tests found that awareness on green enterprise significantly influenced perception on green practices while there was no significant difference on the participants’ awareness on green enterprise when grouped according to profile factors except civil status. While the study findings provide room for awareness campaign programs, there is a necessity to put concepts and theory into practice. Various stakeholders may be aware of the green enterprise but their practices prove otherwise.