Abstract
This study analyzes tourist behavior in visiting tourism destinations influenced by smart tourism technology and uses the technology acceptance model (TAM) as a model for acceptance of smart tourism technology. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial least square is applied to assess the relationship between smart tourism technology, perceived usefulness, perceived ease-of-use, travel intention, and visiting tourism destinations. The results of this study have revealed that the integration of TAM and smart tourism technology provides a complete explanation of the adoption of smart tourism technology. The results showed that smart tourism technology had a significant effect on perceived ease of use and perceived usefulness, and then had an effect on attitude. Travel intention was found to be directly influenced by attitude. Then, visiting tourism destinations is influenced by travel intention. By identifying smart tourism technology, various stakeholders such as the Government, tourism service providers and tourists can optimize a more comprehensive travel experience through the use of smart tourism technology. This research has developed TAM and integrated it with smart tourism technology to assess the attitudes and behavior of tourists in visiting tourism destinations.
Highlights
Technological advances have resulted in major changes in the tourism industry
As suggested by technology acceptance model (TAM) (Venkatesh, 2000), the results show that perceived usefulness and perceived ease of use have a positive impact on attitude, and attitude has a positive effect on travel intention (Chen et al, 2017; Ghaderi et al, 2018; Liu et al, 2017; Park et al, 2017)
The results show that perceived usefulness has an effect that is almost the same as perceived ease of use on attitude
Summary
The rapid advancement of information communication technology (ICT) in travel and tourism has significantly influenced industrial operations and the attitudes and behavior of tourists (Ghaderi et al, 2018). Technological developments in tourism have helped tourists personalize destination-related activities, making it easier to get more travel experiences. In this competitive and challenging environment, various kinds of technology are used in tourism, and currently, the most frequently used is smart tourism technology because it can directly influence the attitudes and behavior of tourists (Jeong & Shin, 2019; Lee et al, 2018; Um & Chung, 2019; Yoo et al, 2017). One of the main research questions is whether smart tourism technology can increase travel intention and visiting tourism destination behavior
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