Abstract
This article presents selected examples of irregularities in customer acquisition and in advertising by compensation advisors. The former issue answers a question whether advertising restrictions apply to compensation advisors and if they are liable to disciplinary action in this respect, whereas the latter describes methods and ways of attracting clients. With regard to unethical methods of advertising used by the advisors, two acts of law have been referred to, namely: the Anti-Unfair Competition Act of 16 April 1993 and the Act on the Prevention of Unfair Market Practices of 23 August 2007, basing mainly on Polish case-law. The following research approaches have been applied: formal, statistical descriptive and systemic methodologies. Moreover, conclusions de lege ferenda have been presented.
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