Abstract
This article explores the scientific rhetoric by which United States has attempted to promote its preferred Bovine Spongiform Encephalopathy (BSE or ‘mad cow disease’) risk-management policies with several key Asian trading partners. When Korean civil society rejected its government's decision to resume full trade of US beef products following Free Trade Agreement negotiations in 2008, the US government called these expressions ‘irrational’ and refused to address questions about the uncertainty and contested knowledge regarding its beef safety. Rather, the US government dismissed Korean citizens’ concerns over the safety of US beef through the use of scientific and technocratic rhetoric, as a way to obscure the US’ particular political and economic interests. Through investigation of the US' campaign to change international standards on BSE-related trade and the comparative shortcomings of the US' domestic BSE regulatory practices, this article presents the trade conflict as a conflict between competing c...
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