Investors Perception and Satisfactions Levels towards Mutual funds in Rayalaseema Region of Andhra Pradesh

Abstract

Mutual Fund has emerged as a tool forconfirming one’s financial security. As statistics and awareness arerising, more and more people are enjoying the benefits of investing in mutual funds. Mutual funds have originated in the USA and have become so popular that they have almost overtaken the bank deposits and total assets of insurance funds. In India, the Mutual Fund industry had its origin with the establishment of UTl Mutual funds have all come forward with different schemes suitable to the need of saving populace.It is in the backdrop of some of these encouraging statistics that the Indian mutual fund industry has fostered itself. Since 1990 were when the mutual fund space unlocked up to the private sector, the industry has gone through a long path, adapting itself continuously, to the changes that have come along. Progress in Assets Under Management (AUM) veteran has been exceptional, growing at a CAGR(Compound Annual Growth Rate) of 34% over the last four years the sale of mutual funds has recovered over the last few quarters, which implies regained assurance of stakeholders, endeavoring to look at alternate investment opportunities and any consequent higher returns, though the markets continue to be changing. The objectives of the study are to identify the rural and semi-urban investor's perceptions on mutual funds and to analyse the satisfaction level of investors in Rayalaseema region of Andhra Pradesh. By adopting convenience sampling, 600 respondents living in four districts of Rayalaseema (Anantapuram, Chittoor, Kurnool, and YSR Kadapa) were selected for this study. Simple statistical tools are used for analysing the data whatsoever collected in this study. The outcomes of the study have importantsuggestionsfor mutual fund companies. Considerate of semi-urban and rural areas investor's perception is asignificant task for the asset managers to be effective in facing many tasks and prospects.