Abstract

With the rapid rise of the Internet celebrity economy and the live broadcasting industry, medical beauty has become a hot spot sought after by consumers and operators with its advantages of low risk and fast start-up. However, considering that China's medical beauty industry started late compared with other developed countries, both the social foundation and the theoretical research foundation are relatively weak to cultivate the medical cosmetology industry to become a truly valuable investment track, we must analyze and study. Given the recent rise of the medical beauty industry in the capital market, many investors and consumers lack understanding and analysis of the medical beauty industry. This paper first analyzes the development status and trend of the medical cosmetology industry from the perspective of investment. Analyze the investment value of several listed companies in the medical beauty industry from a macro and micro perspective. Second, analyze the current problems in the beauty industry and regulatory measures.

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