Abstract

This paper selects AAPL Co., Ltd., which has performed well in the field of artificial intelligence in recent years, as the research object, and analyzes it from both quantitative and qualitative aspects. First of all, this paper makes a theoretical analysis of the investment value of stocks, and proposes that the investment value of stocks has the characteristics of subjectivity, and analyzes financial indicators to determine whether the company's stocks have investment value. Then, the stock investment value is analyzed through stock valuation. Taking the price-earnings ratio model and the price-book ratio valuation model and AAPL as the research object, the AAPL stock is valued and compared with the market value to determine whether it has investment value. Through the analysis of stock investment value, it is judged whether it has investment values, which can be used as a rational investment basis for investors, so as to promote the development of the securities market and the development of the world economy.

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