Abstract
The purpose of the study is to determine the development of investment trends in agricultural enterprises, assess the impact of external and internal factors on their activation, and justify the direction of increasing investment in the agricultural sector of Ukraine. It was established that the volume of investments in 2022 decreased compared to 2021 by 30%. As for the share of agricultural sector investments, the total amount was 12.11 % in Ukraine. The results of the study are that the investment trends of agricultural enterprises were analysed, and the factors that directly affect the amount of investment resources that are attracted to the agricultural sector of the economy of Ukraine were determined and evaluated. The increase of investment resources in agriculture has proven to depend on active measures to ensure business efficiency. Finding mechanisms for increasing the volume of investment resources will contribute to developing business processes at the sectoral and regional levels and strengthen their financial security. Indeed, agricultural enterprises that quickly provide a return on invested capital with the most significant profits are more attractive to investors. Considering this, the more promising thing for the Ukrainian economy is not the production of agricultural products but their processing.
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