Abstract
Introduction. Development of the information technology industry in Ukraine under economic crisis proves the relevance of research on further increase in investment in this area. The proper management of investment processes requires sophisticated methods fostering the information and technological revolution and being a decisive factor in overcoming the crisis. The purpose of the paper is to establish the relationship between the stages of investment management when creating an innovative product in the field of information technology under the stable and uniform investment legislation. The use of deductive method, analysis and synthesis allowed solving the task according to the purpose of the study. Results. The study of the investment law evolution in Ukraine in terms of investment policy, principles of investment activity and objects of investment activity allowed determining its impact on the investment climate. Certain steps are defined to improve the latter with regard to the international norms implementation in Ukraine. The positive aspects of the investment legislation norms that regulate investment relations and issues complicating the legal regulation of investor protection at the level of investment organization at the enterprise are analyzed. The conclusion is drawn on the investment management peculiarities in the production process of the IT enterprise taking into account both the innovation product nature and the adaptability of the investment organization model to the environment of external legal norms defined for the object, its services or IT services and internal management regulations based on key reference management systems (ISO). Ensuring the proper investment management creates strategic value for the enterprise, investors and users of the innovative product. Conclusion. As established, under the proper investment process management for the innovative product development, IT enterprises can achieve their strategic development goals and enhance competitiveness. The investment management model for IT enterprise is suggested, which contains four stages of the investment process: research of potential investment market in the field of IT, preparatory work to introduce investments in production, investing in innovative product development (IT), displaying of investment results. Internal factors (components) are provided for each of the steps to ensure the result of investment development.
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