Investment in The Sports Industry In Saudi Arabia and Its Impact on the Quality of Life of Football Fans

Abstract

Objectives: This research paper delves into the dynamic relationship between sports industry investments and the quality of life (QOL) of football fans in Saudi Arabia. As part of the ambitious Vision 2030 initiative, Saudi Arabia has recognized the immense potential of the sports industry to promote diversification, enhance the economy, and improve citizens' well-being. Specifically, the study examines the impact of investments in various facets of the football industry on quality of life (QOL), including infrastructure, players, coaches, hosting international events, digital platforms and broadcasting, education, and training. Methods: A quantitative methodology employed to explore the study relationship and included a large-scale survey of 1,200 football fans who attended events from June to September 2023 in Saudi Arabia. To assess the effects of investments on QOL, respondents were asked to provide ratings on overall satisfaction, expectations, and perceived comparisons to ideal investments. Results: The findings of this research illuminate the significant role that sports industry investments, specifically investment in players and coaches plays significant role in enhancing the QOL of football fans in Saudi Arabia. The study demonstrates that investments in various aspects of the football industry positively influence fan satisfaction, surpass expectations, and closely align with ideal investments, thus reflecting the fruitful impact of such investments on the QOL. Conclusion: This research has implications for policymakers, sports industry stakeholders, and the general public. It underscores the importance of strategic investments in the sports industry, as they not only contribute to economic growth but also significantly influence the quality of life of football enthusiasts in Saudi Arabia.