Investing in Human Capital in Tourism Companies

Abstract

This paper addresses investing in human capital in tourism companies. It is established that human capital is not a purely economic phenomenon but has a markedly pronounced social and public nature and is a socio-economic category for most tourism companies. Factoring in that human capital cannot self-reproduce, the authors make a case for the advisability of investing in human capital as a principal way to increase it. It is proven that in tourism companies human capital forms and develops as a result of the process of investing in their human potential, i.e. the human component is an object of investment – and, consequently, a source of a firm’s future revenue. The authors suggest that in today’s climate of an unstable economic environment it may be worth focusing further research on the mechanics of marketing of a tourism firm’s human capital.