Effectiveness of Marketing Services to Companies on Facebook Pages - An Analytical Study of Iraqi Tourism Companies on Facebook

Abstract

Electronic marketing has witnessed a wide, large and accelerating development of technology and a new role has emerged in providing services, the most important of which is service marketing for companies that have deepened their brands through social networking sites, and this research is characterized by knowledge of the effectiveness of marketing services on communication sites in the pages of service companies after the tourism sector had a boom And expanded in light of the modern technology and the use of social networking sites as a popular trade for tourism companies, and tourism marketing won the public's appetite for it, and this was demonstrated by the admiration and follow-up of the pages of tourism companies on the pages of social networking sites. Search to a number of results, including:1- The society in Iraq is heading for group trips through tourism companies, which made these companies meet a large turnout from the public, and the number of admirers on these pages exceeded four and a half million, while the number of employees inside Iraq is 130 and outside it 32, which confirms the successful management of these companies in Organizing, arranging and accommodating the public.2- The companies enjoyed great effectiveness contrary to the questions, inquiries and comments on these programs, which reflects the effectiveness of these companies through their pages on the communication sites, including the Facebook site, which made these companies take the lead in service marketing activity in the community.The research reached a number of results, namely, that Facebook provided a fertile ground for tourism companies to prepare tourism programs to keep pace with the technological development that the world is witnessing today by providing information by all means to the public, as well as supporting the public for these companies and participating in its programs.