Investigation use of Social Media, Mobile Apps, and the impacts of Enlarging E-Commerece

Abstract

The increased use of the internet is due to the rapid evolution of personal digital services such as laptops, palmtops, tablets, and smartphones. Most companies and industries are currently investing more in the use of mobile shopping apps to increase their global market share and orders from mobile applications. The increased use of mobile app and social media platforms play critical role in the online shopping experience. The research paper employed both qualitative and quantitative research methods investigate how online shopping via mobile app affects online shopping experience. The one-on-one interview was used as a quantitative research method to collect data for the study. A descriptive statistic method was used to analyze the data obtained from the respondents. The results obtained from the two research methods show that the majority of the participants from this study had a good experience in terms of search convenience when shopping online via mobile app (mean: 5.16) than through website (mean: 4.74). 50% of the respondents had the quality experience when shopping via mobile app in terms of access convenience (mean: 4.12) than shopping via website mode (mean: 3.44). 47.3% of the sample size representing the female respondent in the study had a good experience when shopping using the mobile app mode in terms of ease of use compared to the website shopping mode. 60% of the end-users of the online mobile shopping had a bad experience in terms of security concerns associated with online shopping. The main objective of the study is to investigate the contribution of mobile apps and social media on the online shopping experience by online consumers. Besides, the paper conducts a rigorous analysis to analyze the effects of enlarging online business on the mobile shopping experience.