Abstract

Through the three city in Zhejiang Province a total of six rural villagers investigation, through various indicators objectively reflected at this stage of the rural residents participation intention and the impact of the new cooperative medical villagers decide whether participation factors. From many factors extracted from the personal economic status, psychological factors, the sense of participation, local hospital of new rural cooperative medical care system of credibility, propaganda, the new rural cooperative medical system and improve the level of six factors. Through multiple linear regression analysis on participation intention for quantitative analysis, explain each factor on participation intention is the influence and its size. The status quo in the new rural cooperative medical insurance people to understand the analysis, and to enhance the public participation will have important significance. To provide the reference for solving the problems in the process of participation and improve the participation willingness.

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