INVESTIGATION OF THE ROLE OF VENTURE COMPANIES IN THE EARLY STAGES OF THE PRODUCT LIFE CYCLE

Abstract

Urgency of the research. To ensure the commercial success of innovations requires detailed study of the early stages of its life cycle. In Europe the greatest success in this field reached venture capital firms. Target setting. An important task of the domestic economy is to increase the role of venture capital in innovation activity of enterprises. Actual scientific researches and issues analysis. The theoretical basis of life cycle of innovative products, especially technology, was laid by such scientists as S. M. Illyashenko, [3, 4], O. M. Gavris [5], I. N. Pogorelov [6], N. I. Pogorelov [7-10], D. Kozicki [11] V. L. Тovazhnyanskiy [12], R. E. Fiscal [13] and others. Uninvestigated parts of general matters defining. The current situation of venture business in Ukraine does not establish the priorities of small businesses, which significantly reduces the commercial potential of their research. The research objective. The aim of the study is to increase the role of small enterprises in securing commercial opportunities of innovation in the early stages of their life cycle. The statement of basic materials. Conducted theoretical and practical research on the early stages of the life cycle of industrial innovation. Identify the existence of significant difficulties faced by the enterprises in the sphere of creation, development and bringing to market industrial innovation. It is proved that during the test, and experienced the development of innovations, through technical difficulties or the lack of needed funding, to stop the development of six features from selected 20 percent. To improve the efficiency of the innovative activities proposed in the greater use of the small innovative enterprises. It is proved that the largest contribution to the innovation process make small innovative firms and very large corporations having as their branches small and medium-sized knowledge-intensive firms. Conclusions. The recommendations allow for the monitoring of intellectual-innovation activities of enterprises, to warn undesirable tendencies both at the enterprise and market his products.