Investigation into color designs of product packaging through visual evaluations using machine learning methods

Yang Gao

doi:10.1051/mfreview/2021019

Abstract

For a commodity, in addition to its quality, its external package is also very essential. This paper briefly introduced the intelligent support vector machine (SVM) algorithm for color design of paper packaging. The features were extracted from photos of packages using scale-invariant feature transform (SIFT), and the intelligent algorithm was trained and tested using photos of paper packaging for ceramic products collected at the ceramic crafts market as a sample set. Two paper package schemes designed in this study were used for further test. The SVM algorithm was compared with the back-propagation (BP) algorithm and the convolutional neural network (CNN) algorithm. The results showed that the three intelligent algorithms could evaluate the color design of paper packages, but the SVM algorithm was more accurate than the BP and CNN algorithms in evaluating the imagery of color design, both for the samples collected in the craft market and for the paper packaging scheme designed in this paper.

Highlights

With the development of the economy, people’s material standard of living has improved by leaps and bounds, and the industrialized production mode has greatly increased the types of commodities
This paper briefly introduced the intelligent support vector machine (SVM) algorithm for color design imagery evaluation of paper packaging
The intelligent algorithm was trained and tested using the sample set, i.e., the photos of paper packaging for ceramic products collected in the ceramic crafts market

Summary

Introduction

With the development of the economy, people’s material standard of living has improved by leaps and bounds, and the industrialized production mode has greatly increased the types of commodities. There are various materials that can be used for ceramic product packaging, among which paper is widely used because of the advantages it possesses. Paper packages have the advantages of low cost, convenient modeling and processing, simple pattern printing, etc. The pattern design of paper packages can further enhance the ornamental and collection values of ceramics. In the pattern of paper packages, line modeling is very important, people usually pay attention to the color design of the pattern first. Different pattern color designs will give different imagery representations, and these imagery representations will form combinations with ceramic crafts to enhance the ornamental value [3]; it is very

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Conclusion