Investigation and Analysis on Sports Consumption of Urban Residents of Henan Province

Abstract

Abstract With economic development, urban residents’ in levels rises gradually and their daily consumption structure tends to be demands of development and enjoyment. Sport consumption, as a social and cultural consumption, with a high level of enjoyment and development of consumer properties, has been gradually recognized by the general population and an important reference for the measure of quality of residents’ life. In this paper, questionnaire survey, literature, expert interviews and mathematical statistics methods are used to analyze the awareness, motivation, level of consumption, survey structure and constraints of sports consumption of urban residents of Henan Province. The results are: the proportion of sports participants of urban residents’ of Henan Province is small, there is a large space for sports consumption development; sports consumer awareness is relatively backward, sports consumption values are gradually formed; the overall level of sports consumption is low and the consumption structure is single. Therefore, the advocacy of sports consumption should be strengthened, attention should be paid to physical infrastructure, strengthening the sports industry structure optimization, put emphasis on the introduction and training of sports talents, target to develop sports tourism and minority sports resources, and create a good environment of csports consumption.