Investigation A Technology Acceptance Model (TAM) of E-Learning in Higher Education Institutions (HEIs)

Abstract

In recent years, the integration of e-learning, which refers to using electronic technology to aid and enhance learning processes, has received substantial attention in Higher Education Institutes (HEIs). This study explores the adoption and acceptance of e-learning in Higher Education Institutes (HEIs) using the Technology Acceptance Model (TAM) framework. The research investigates the influence of external variables on the acceptance of e-learning, specifically focusing on Mobile Friendliness (MF), LMS Replacement (LMSR), Job Insecurity (JIS), and Job Switching (JS). The study utilizes survey-based empirical research, collecting responses from 407 participants out of 500 academics from Saudi public and private sector HEIs and colleges in the Southern region. The survey instrument was designed based on established measures of the TAM constructs, including Attitude and Behavioral Intention.