Investigating the variables influence women users intentions to use smartphones: evidences from emerging economies

Abstract

The paper focused on identifying the variables that influence women users intentions to use smartphones in Sultanate of Oman. The study was conducted among 300 women users of smartphones through personal investigators. Five major constructs such as demographic, psychographic, social, cultural and usage variables have been selected and tested the influence of such variables over women users intentions to use smartphones. The Structural Equation Modelling has been used and found usage variables to have significant influence over women users intentions to use smartphones than that of other selected variables. Implications of such outcomes were also discussed.