Investigating the role of community organizations in communicating extreme weather events in New York City: A content analysis.

Abstract

The communication of extreme weather forecasts (e.g., heatwaves and extreme precipitation) is a challenge for weather forecasters and emergency managers who are tasked with keeping residents safe during often unprecedented situations. Weather models have inherent uncertainty, and the ability for potentially life-saving information to get to the people who need it most (e.g., those who need to evacuate) remains a challenge despite the proliferation of digital access to information and social media sites like Twitter. It is also unclear the role that community-based organizations and super-local governmental entities play or may play during weather events in transmitting weather information and providing assistance. In New York City, there remains robust inequality, with communities that are historically disadvantaged often suffering the highest number of deaths and level of destruction following weather events. Results from interviewing 26 New York City community leaders suggest that local organizations often act as intermediaries, passing on official weather information to members of their audience, regardless of the mission statement of their organization. Common challenges for communities in responding to extreme weather include lack of access to information, language barriers, and insufficient resources. Considerations for future weather communication strategies are discussed.