Investigating the relationship between globalization of culture and ethnic identity

Abstract

The purpose of this study is to investigate the relationship between the globalization of culture and ethnic identity. In this research, Giddens construction theory and Malcolm Waters theory of globalization are used as a theoretical framework. The statistical population of this research includes students of Islamic Azad University, North Tehran Branch in 2019. The sample size using Cochran's formula is equal to 384 people and the samples were selected using multi-stage cluster sampling. Results show that; there is a significant relationship between ethnic identity and cultural globalization (r = -0.71) and its dimensions as of modern socialization (r = 0.40), cultural consumption (r = 0.34) and modern identity (r = 0.74). In fact, with the tendency of respondents to western utilitarian and individualistic cultures and patterns which corresponds to the rule of law and deviation from religious and traditional norms, ethnic identities are weakened, But the purposeful use of global tools leads to increased awareness and display of ethnic identity.