Investigating the Intentions to Adopt E-Learning using UTAUT-3 model: A Perspective of COVID-19

Abstract

The COVID-19 has not only affected the businesses, but educational institutions also suffered from this pandemic. Therefore, like customers, students also directed their attention towards technology adoption or e-learning to avoid physical interaction and learn by maintaining social distancing. The technology adoption model theory and theory of reasoned action-focused a lot on technology adoption by typical customers instead of students, even though they are also the customers. This study emphasized the importance of e-learning by mixing the concepts of UTAUT (the unified theory of acceptance and use of technology) and UTAUT 3 theory. The study aimed to investigate the effect of effort expectancy, performance expectancy, social influence, and facilitating conditions on behavioral intention to use e-learning. Moreover, the relationship was measured between the behavioral intentions to use e-learning and e-learning adoption behavior. These relationships were analyzed by deep literature analysis. Thus this research will be useful for administrators or principals of educational institutes.