Investigating the Acceptance of Meta-Universe Technology for Football Course Training among University Physical Education Teachers: A UTAUT2 and TTF Model Approach

Abstract

This academic paper explores the integration of artificial intelligence (AI) and virtual reality (VR) in the sports industry, specifically in the context of improving the quality of football teaching in universities. The growing impact of the metaverse concept on science and technology necessitates the utilization of AI as a critical technology in virtual worlds. Furthermore, the success of AI in various fields, coupled with the advancements in information technology, underscores the inevitability of integrating AI and sports. As traditional sports undergo a quality revolution, the integration of AI and virtual reality becomes increasingly crucial. Therefore, this study focuses on the use of VR to enhance the quality of football teaching at the university level.Virtual reality, characterized by its immersive, interactive, and imaginative features, is deemed suitable for constructing physical education courses. This paper explores the strategies for improving the quality of university football courses within the context of the mobile Internet era. By combining physical education with virtual reality technology, the effects of virtual reality-based physical education curriculum and the factors influencing the willingness of physical education teachers to adopt virtual reality technology are examined. To enhance the interpretation of acceptance intentions, this study integrates the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model with the Task-Technology Fit Theory (TTF), resulting in a novel conceptual framework. Moreover, quantitative research based on collected data is conducted. The findings demonstrate that performance expectation, promotion conditions, hedonic motivation, price value, and individual innovation ability serve as significant predictors of acceptance intentions towards virtual reality technology.