Abstract
Based on previous research, TAM is widely confirmed to measure students’ acceptance towards technologies in education; however, there is little research to study the difference effects on moderator factor especially ICT literacy level. Therefore this study aims to investigate the difference effect on ICT literacy of the students toward blog acceptance. Seventy-eight business students were involved in this study adopted the well-known model of TAM plus perceived playfulness as another predictor. The result reveals there is no significant difference between groups of student with high and low ICT literacy. But the TAM model is once again confirmed in this study. On the other hand, both groups show significant difference with regard to intention to use blog, where students with high ICT literacy have more positive and significant relationship.
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