Investigating public intention to use shared mobility in Belgium through a survey

Abstract

Shared mobility has the potential to make urban transportation systems more efficient. However, it has not yet managed to successfully break into most people’s transportation habits. This study attempts to identify the key factors that influence adoption intentions of shared mobility. Based on a behavioral model adapted from the theory of planned behavior with eight latent factors, a survey was conducted amongst 481 Belgian participants. The data were analyzed using a structural equation model and both exploratory and confirmatory factor analysis. The main results suggest that subjective norms, perceived behavioral control, and perceived compatibility with daily life have the greatest impact on adoption intentions but questions remain on why shared mobility usage is low. This study provides insights into how policymakers and commercial operators can improve the adoption of shared mobility services.