ABSTRACT This study examines college youth travellers’ food choices using a market segmentation-based latent class modelling approach. A D-efficient stated-preference experiment was conducted in four Chinese cities, identifying two tourist market segments with different preferences. Key factors influencing food choices include cost, taste, waiting time, service responsiveness and noise levels. Elasticities, first differences and willingness-to-pay values are estimated, providing insights for effectively targeting the youth tourism market. Results suggest that improving service quality and reducing noise levels can significantly enhance food appeal, while higher quality yields marginal returns. These findings can assist tourism and catering agencies in devising efficient strategies to attract youth travellers.

Full Text

Published Version
Open DOI Link

Get access to 250M+ research papers

Discover from 40M+ Open access, 3M+ Pre-prints, 9.5M Topics and 32K+ Journals.

Sign Up Now! It's FREE

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call