Investigate the Internalization Effect on the Profit Obtained Through the Implementation of Quality Management Tools (Case Study: Kermanshah and Sanandaj city hotels)

Abstract

Abstract. This study aimed to investigate the internalization effect of the benefit obtained through the implementation of quality management tools. In this study statistical society included all employees in the hotels in Kermanshah and Sanandaj. Statistical sample included 138 samples was selected by Cochran formula. Sample selection process sufficient is number of members of the statistical community. Research method is a survey. Given the nature of research in this study, stratified sampling and on each floor of randomly used. To collect data for analysis from the 29-item questionnaire was used. After taking into account the reliability and validity of measurement and data collection, findings showed that the quality management internalization has positive and significant impact on domestic benefit. Quality management internalization at the hotels was effective and significant foreign benefit. Quality management internalization has significant positive impact on domestic benefit. Internal motivation has positive and significant effect on the hotel's quality management internalization. External motivation has positive and significant impact on internal management internalization.