Abstract
The behavior of people living in Surabaya is different from people from other cities, including the shopping behavior of the students in Surabaya. Students in Surabaya have more temptation to behave negatively in shopping. It encourages the occurrence of irregularities in shopping. Such action is classified as compulsive buying. Compulsive buying is a spending behavior based on a strong desire that makes people lose consciousness and can not control themself. This study aims to analyze the effect of sales promotion, cashless payment, social environment, and financial condition on compulsive buying on university students in Surabaya. The method used is descriptive analysis with multiple cross-sectional designs. Data were analyzed with Structural Equation Modeling. The result of this research showed that sales promotion, cashless payment, and financial condition variables have a positive effect on compulsive behavior on university students in Surabaya
Highlights
Pendahuluan/Latar Belakang Penyimpangan dalam berbelanja terjadi karena banyaknya kebutuhan seseorang
Situasi atau kebiasaan yang sering dilihat oleh seseorang akan mendorong seseorang untuk melakukan hal yang sama dengan apa yang ia lihat (Murray, 1953)
A., Maraz, A., Griffiths, M., Lejoyeux, M., & Demetrovics, Z
Summary
Berikut adalah hasil uji hipotesis yang dilakukan dengan menggunakan analisis Structural Equation Modeling (SEM). Uji hipotesis dilakukan dengan melihat nilai p-value dari hubungan antar variabel. Nilai signifikansi p-value yang digunakan dalam penelitian ini adalah
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