Abstract

The Colophon, published from 1925 through 1935 for an audience of book collectors and connoisseurs, illuminates the debate over the basis of a book's value: genuine quality or artificial scarcity. It also illustrates the distinction between genuine news about the book industry and “publicity hypnosis”—today’s “hype.” The magazine’s authors, designers, typographers, printers, and illustrators were among the finest of their day.

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