Abstract
This study aims to determine the emotional differences through a visual stimuli watched in social media towards two personalities; namely Introvert and Extrovert. Activities in social media are associated with personalities as each user can hide their identities from the knowledge of other users. Not only that, each personality tends to deal with different emotional states (stability-neuroticism) when interacting or socializing with others in social media. By using an online experimental approach, a total of 60 subjects (30 Introverts and 30 Extroverts) aged 20-29 were selected on Facebook and they were provoked with a visual uploaded in the group. The emotional differences for each personality were analysed using the Wilcoxon Matched-Pair Signed Rank Test. Results suggested that the provocative visual stimuli affected the Extroverts’ emotional stability (Z=-2.099, p=0.036) more than the Introverts (Z=-1.170, p=0.077), the Extroverts are highly responsive while the Introverts are more sarcastic even in a stable emotional states. Therefore, it can be said that a visual exposure affects the emotional states and the responses towards the content of the visual also plays a role in influencing both personalities’ emotions.
Highlights
Social media has become a protected channel that allows each personality to act differently in a face-to-face (FTF) environment (Tosun & Lajunen, 2010; Ljepava et al, 2013)
This study aims to determine the emotional differences through a visual stimuli watched in social media towards two personalities; namely Introvert and Extrovert
Each personality tends to deal with different emotional states when interacting or socializing with others in social media
Summary
Social media has become a protected channel that allows each personality to act differently in a face-to-face (FTF) environment (Tosun & Lajunen, 2010; Ljepava et al, 2013). A user can hide their identities by using a pseudonym because social media has been used as a terrain to say harsh and rude words (Laflen & Fiorenza, 2012; Qiu et al, 2012), it leads to emotional distress especially when the users confront provocative contents (Carlo et al, 2012). Psychotic individuals act differently when they socialize either in FTF or social media (Tosun & Lajunen, 2010) because they assume that social media is a substitute for FTF interactions in expressing one’s true self
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