Abstract
The penetration of information communication technology in contemporary China has entered into a high-speed growth period. Mass communication is gradually networked. The rising networked public communication competes against and cooperates with the mass communication, jointly constitute a new information communication paradigm, known as “networked communication” dominating the media system in the network society. This chapter defines and differentiates the three new concepts: networked user, networked public, and networked public communication, clarifying their relations with other academic concepts. Then, the chapter explains the theoretical orientation and methodology of the research and briefly reviews the existing researches in related fields around the globe.
Published Version
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