Introducing synchromodality: One missing link between transportation and supply chain management

Abstract

AbstractThis study develops and tests the synchromodality construct, a novel supply chain concept that integrates the flexible use of different transport modes based on real‐time information. At a time when global supply chains are complex and subject to uncertainty, synchromodality has emerged at the forefront of research and practice as a tool to ensure efficient delivery performance and thus supply chain competitiveness. Despite synchromodality is attracting the attention of leading companies and policy makers, only scholars within the transport research community have engaged with the topic so far. We believe a supply chain management perspective is missing, but essential, to develop the full potential of synchromodality. Our study shows that synchromodality capabilities encapsulate four key elements: visibility, integration, multi‐modal transport, and flexibility. Thanks to a three‐stage research approach exploiting multiple methods, this study conceptualizes, develops, and validates the first synchromodality measurement model, which reflects the multidimensional nature of the concept. We hope to set the stage for a number of potential future research opportunities that can explore synchromodality implementation and outcomes.