Introducing 5P's Methodology as Healthcare Marketing Plan: Using 5P's Healthcare Marketing Plan in Diabetic Foot Care Management

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This study will focus on introducing 5P's (Product, Place, Process, Price, and Promotion) methodology as health care marketing study through implementing the lean process in diabetic foot management in outpatient services in a five hundred and fifty six bed, tertiary hospital in the UAE. The Quality specialist applied lean methodology to eliminate unnecessary staff and patient movement. Focussing on analysing delays, defects, and variations in diabetic foot care management and streamlining the patient pathway to improve quality and safety, reduce costs, and increase profit margins. Lean methodology can be used to eliminate wasteful practices and reduce variation in clinical services. Innovation in healthcare processes uses lean methodology to focus on value stream mapping of a process. This in turn leads to superior utilization of hospital resources.