Intrafamilial Child Sexual Abuse in the Hispanic Community:

Abstract

This paper outlines prevention strategies using mar keting techniques in the area of intrafamilial child sexual abuse for the Hispanic community. Data from a study of child sexual abuse in the hispanic community are presented. These data point out a few of the sociocultural similarities and differences between Hispanic and non-Hispanic cases. The paper suggests the use of broadcast media, Spanish language formats targeting audiences, and the use of spokespersons as factors in prevention program development.