Intra-clan marriage in modern times: the role of elite education in assortative mating

Abstract

Studies have shown a tendency for educational elites to marry within the elite circle in China. However, little research explores how they find a partner and the platforms’ roles in the process. We fill this gap by focusing on an online dating platform targeting alumni of elite universities. We interviewed the core staff of the platform to examine its operations. Through thematic analysis, we analyzed users’ self-representations in their dating profiles and the platform’s relatively high matching success rate. To achieve assortative matching for its elite users, the platform developed a large elite user base by setting university prestige as a dating threshold, hiring staff from elite universities, and providing profile editing and posting services. Users highlighted their privileged family backgrounds, elite university experiences, time-consuming hobbies, and preferences for a soulmate, as they aimed to attract similar partners. Our research reveals a new form of intra-clan marriage that has emerged with the massification of higher education. This homogamy, based on high levels of cultural capital, forms a social enclosure that may reinforce cultural inequalities beyond higher education.