Abstract
The world's leading marketing expert, Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University, talks about why marketing isn't high enough up the boardroom agenda, what place social responsibility has in marketing and the future challenges facing marketing. Interview by Stuart Crainer. There is a lot of debate at present about how to move marketing higher up the boardroom agenda. What are your thoughts on this?
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