Abstract
PG.1 HOW IS THE INNOVATION FUNCTION ORGANIZED AT WHIRLPOOL? MN.1 At Whirlpool, we are committed to our brand value-creation strategy in which innovation is essential to deliver the best consumer position. Within Whirlpool University, our competencies are innovation, cost, quality, and margin realization. I work with a team of three colleagues to build infrastructure and drive the strategy for innovation. This defines the corporate center for excellence. In addition, there is a small group of people within each region who are in charge of execution. Each group is different and consists of 2-3 people who are experts in tools and processes and help teams execute. Each division is responsible for driving its own projects. Sometimes a project does not fall into any specific category, and in that case it is built into the development group. Then there is a large engineering organization that is also involved in innovation but there is not a specific innovation function within that organization.
Published Version
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