Abstract
Sustainable development of regions should ultimately lead to the renewal and expansion of consumer goods. Their quality influence the growth of living standard. In modern society, the main emphasis is placed on the emergence of innovations in the production process. In this regard, innovative development is seen as a means to make profit. At the same time, the connection with the broad interests of consumers is lost. Attention is turned to the increasing of the ability of goods to perform the purpose they were created for. Comprehensive formulation of tasks for business on the part of consumers should become the primary source for the goods design and the direction of technological development of production. In this regard, a new understanding of innovative idea as a result of the joint resolution of a problem situation by actors who are aware of themselves within the problem situation is proposed. The formation of territorial consumer cooperatives of the new type as a means of realizing a subject-oriented approach to innovative development is proposed.
Highlights
Finding the ways of the balanced improvement of economic, social and environmental aspects of the development of the regions, which form the basis of their sustainable development is the urgent task of our time
New understanding of sustainable development of the region based on new understanding of innovation, as a result of collective search for a way out of problem situations of ordinary people inhabiting the region, is proposed in this paper
Understanding of innovation as a result of actors’ problem situations solving was presented in the theory of intersubjective management, which was launched one decade ago [6,7,8,9]. This new theory offers a methodological basis for managing the problem situations solution by a group of actors
Summary
Finding the ways of the balanced improvement of economic, social and environmental aspects of the development of the regions, which form the basis of their sustainable development is the urgent task of our time Decisions made in this area have predominantly bureaucratic character because they mostly reflect the image of regions development that was emerged in the minds of representatives of the administrative and bureaucratic authorities. The way to determine what is really useful for citizens and society as a whole is of interest from improving the quality of consumption of citizens point of view It is of interest from the emergence of new objects of profitable investment for business and the growth of the tax base on this basis in the interests of the state. New social tools that allow this interaction would be created
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