Abstract
The article is devoted to the analysis of the interpretation possibilities of the mass media metaphor. The aim of the work is to identify the semantic spheres that beget a metaphor in the modern language of the Ukrainian mass media. This work demonstrates the mechanism of metaphor production: components of a new meaning, components of metaphorical meaning, and the structure of metaphorical transference. The problems associated with the interpretation of metaphors are considered. The cognitive process of creating the investigated units represents the types of metaphorical transference. The metaphor is designed to simplify the process of perceiving complex new material. In 2000-2020 a new wave of metaphorical productivity was marked by the terms of the natural sciences during the timeframe of the research. As a result of the analysis, the metaphors of the political and economic discourses of the mass media were investigated, taking into account the semantic, cognitive-pragmatic approaches. On the basis of this material, the main trends in the development of the modern language of the Ukrainian mass media are revealed and the interpretative and evaluative potential of the media metaphor is determined.
Highlights
Language reflects the social development of the people and the state
The relevance of the topic is conditioned by the presence of metaphors in the mass media language that demonstrate the potential of this language, its creativity, the connection of the language with public life
Researchers of the metaphor note that in this constant transfer of concepts from one sphere to another, the flexibility of the human mind turns out; it is a necessity for the very understanding of reality (Hak, 1988, p. 13). It is used the appropriate research methods – linguistic description, based on observation of the linguistic material; analysis and synthesis used in the description of metaphors; comparative method, due to which the basic theoretical foundations of the research are determined; the method of contextualsemantic analysis, which allows to take into account the context for figuring out the new metaphorical meaning of a word; the method of contextual analysis, which is aimed at determining the functional load of mass media www.amazoniainvestiga.info metaphors
Summary
Language reflects the social development of the people and the state It records all the turning points in the life of society. Among the verbal means of displaying public life in the mass media language of the XXI century an important place is occupied by metaphors. The relevance of the topic is conditioned by the presence of metaphors in the mass media language that demonstrate the potential of this language, its creativity, the connection of the language with public life. Such metaphors require a detailed comprehensive analysis from the standpoint of the modern linguistic interpretation of the units under study
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